Electronics Arts Company Analysis

Electronics Arts Company Analysis Electronic Arts (EA) is an American developer, marketer, publisher, and distributor of computer and video games. The gaming industry where the company operates is one of the most competitive and dynamic industries. Perform a PEST analysis and five forces analysis on the industry as well as SWOT analysis and suggest an appropriate strategic course for Electronic Arts. 1.0 Introduction Electronic Arts, Inc. (EA) is a worldwide developer, dealer, publisher and distributor of video entertainments. The organization was an initiate of the early home computer amusements organization and was remarkable for encouraging the designers and programmers in charge for its games. Initially, EA was a home computing amusement publisher. EA developed via achievement of several successful developers. It had grown to be one of the worlds biggest third party publishers. (Wikipedia ,2010) Presently, it is mainly successful goods are sports games available under its EA Sports label, entertainments based on trendy film authorizes such as Harry Potter and games from long-running franchises like Medal of Honor, Need for Speed, The Sims, Battlefield and the presently games in the Burnout and Command and Conquer series. With the majority of its sports instruction series being industrial by EA, and the worlds biggest enlargement studio EA Canada which they are also the distributors of the Rock Band series. (Wikipedia ,2010) 2.0 PEST analysis tools PEST can be described as political, economic, social, technological issues, which are applied to evaluate the marketplace for a company or organizational unit. The PEST analysis headings are a structure for analysis a position, and can also be applied to evaluate a plan or position, trend of a business and marketing proposal. It is a helpful implement for understanding marketplace situation, in which they are working, and the opportunities and threats that be positioned within it. (Strategylabs, 2010) The models issues will vary in significance to a particular company based on its business and the products it manufactures. Moreover, issues which are more probable to alter in the outlook or more related to a specified business will carry greater meaning. Additionally, EA who create a large range of goods can find it more helpful to evaluate one division of its organization at a time with the PEST model, hence concerning on the particular issues appropriate to that one division. (Researchmarkets, 2009) By understanding the situation in which EA function exterior to the divisions, they know how to take benefit of the opportunities and diminish the threats. Particularly, it is a functional tool for understanding threats linked with market development or decline and as such the situation, prospective and trend for them. It is finding out where they are in the circumstance of what is occurring exterior that will at several point cause what is happening within of the business. (Modelbenders, 2009) 2.1 Five forces analysis Porters five forces analysis contracts with issues external a business that influence the environment of rivalry within it, the forces inside the organization that control the approach in which firms compete, and accordingly the organizations likely productivity is accomplished in Porters five forces model. An industry has to realize the dynamics of its businesses and marketplaces in order to compete successfully in the market. It described the forces which make rivalry, competing that the competitive atmosphere is formed by the relations of five dissimilar forces acting on a company. It seems at five solution parts specifically the threat of entrance, the power of consumers, the power of providers, the threat of substitutes, and competitive challenges. (Emerald Insight Staff , 1993) Understanding the environment of each of these forces gives associations the essential approaching to allow them to make the right plans to be successful in their marketplace. It is a simple tool that supports EA understanding where power lies in a business situation. It also assists to recognize both the strong point of their current competitive situation, and the strength of a situation of them is looking to move into. With an understandable recognizing of where power lies, it will allow EA to get fair benefit of its strengths, develop weaknesses, and avoid taking incorrect stages. Consequently, to concern this planning instrument efficiently, it is vital to know the position and to look at each of the forces separately. (Modelbenders, 2009) 2.2 SWOT analysis SWOT analysis is a strategic planning system applied to assess the strengths, weaknesses, opportunities, and threats concerned in a plan or in an industry venture. The interior issues can be analysis as strengths or weaknesses depending upon their force on the companys goals. The exterior issues can comprise macroeconomic matters, technological alter, legislation, and socio-cultural transforms, as well as alters in the market or competitive situation. (Strategylabs, 2010) In many rival analyses, EA make completed outlines of each competitor in the marketplace, concerning particularly on their virtual competitive strengths and weaknesses utilizing SWOT analysis. EA will observing each competitors price structure, sources of earnings, resources and competencies, competitive situation and manufactured goods isolation, degree of vertical combination, historical reactions to business enlargements and other issues. (Emerald Insight Staff , 1993) Another instance is EA, which is a great example of how computer amusements business can utilize a SWOT analysis to shape out a strong company strategy. They have known that its strength was selling openly to customers and keeping its prices lower than those of other competitors. EA put together a company strategy that integrated mass customization and just-in-time manufacturing and allowing consumers enjoy their computer amusements with complete imagination in the games world. (Researchmarkets, 2009) 2.3 The analytical tools in solutions It helps EA in discovery the true resolution that best meets their requirements and can play a dynamic role in the accomplishment as well as support. To make easy this development, they have recognized strategic deal with key vendors. The growing resolutions portfolio presents customers with leading skill by world-class partners and developed in the marketplace. EA suggests proven resolutions that provide stability, scalability and the elasticity needed to maximize effectiveness and performance in a extremely competitive atmosphere. (Sadler, Philip , 1993) EA bring value to their customers by joining that recognize how with an entire suite of feature rich resolutions that offers the best functionality part. Thus, the system to develop the productivity and efficiency of company analysts, EA must continue to enlarge the width and strength of their data storehouses, which will diminish the number of data sources that analysts need to entrance directly. They must also equip analysts with improved analytical tools that manage the way they do. (Coate, Patricia , 2007) In line with the ever growing complexity of the competitive marketplace EA has abilities far beyond those of the conventional intermediary, letting them to manage as their customers reliance risk partner with resources to contain every part of their business. They give the firm with the most proper resolutions, through consultancy services, systematic tools and risk goods that continue and improve their customers situation in the market. (Sadler, Philip , 1993) 3.0 Conclusion Any company must seek to understand the nature of its competitive environment if it is to be successful in achieving its objectives and in establishing appropriate strategies. If a company fully understands the nature of the analysis, and particularly appreciates which one is the most important, it will be in a stronger position to defend itself against any threats and to influence the forces with its strategy. The situation is fluid, and the nature and relative power of the forces will change. Thus, the need to monitor and stay aware is continuous. (Coate, Patricia , 2007) Some issues during the implementation of these analyses strategic are crucially important for organizations to build long-term business strategy and sustaining competitive advantages rather than simply list the forces. Successful use of the analysis includes identifying the sources of competition, the strength and likelihood of that competition existing, and strategic recommendations for the action a company should take in order to develop barriers to competition. (Researchmarkets, 2009) It is important to make sure that the sources are reliable and relevant to the current condition of the organization. It has to be viable, reliable and valid, in order to conduct a good analysis of the model. For this purpose, the gathered data and information has to be checked and be applied to the current business conditions. Further limitations could be present in the nature of market forces that reduce the applicability of the information sources to present situations and the amount of detailed information required. (Wikipedia, 2010) 4.0 Reference Question 1 Wikipedia (2010), Electronic arts, retrieved on February 12,2011 from en.wikipedia.org/wiki/Electronic_Arts Strategylabs (2010), Analysis of electronic arts, Retrieved on February 13,2011 from www.strategylabs.net/search-swot-analysis-of-electronic-arts_p8.asp Researchmarkets (2009), Swot analysis , Retrieved on February 12,2011 from www.researchandmarkets.com/reports//electronic_arts_swot_analysis Modelbenders (2009), Electronic arts, Retrieved on February 12, 2011 from www.modelbenders.com/papers/Smith_Game_Impact_Theory.pd E-library Emerald Insight Staff (1993), 1st ed., Strategic Management,    Emerald Group Pub lishing Ltd Sadler, Philip   (1993), 1st ed., Strategic Management , Kogan Page Ltd. Coate, Patricia (2007), 1st ed., Focus on strategic management ,   Emerald Group Publishing Ltd Question 2 Suggest why different approaches to strategy development might be appropriate in different organizations such as a university, a fashion retailer and a high technology company. Introduction A business strategy naturally is an article that obviously expressive the way an industry will pursue and the steps it will take to accomplish its objectives. In a quality of business plan, the business approach results from objectives created to support the stated assignment of the business. In the examination step of business plan development, one of several processes is applied to evaluate a firms market, resources, barriers to achievement and specific advantages. The aim of strategic examination is to classify what a business needs to achieve, the strengths it can bring to bear on achieving the objective and weaknesses that require to be addressed prior to combination and accomplishment. (Sadler, Philip   ,1993) Strategic consideration methodologies can comprise estimating the business circumstances, several of competitive situations, verifying what market forces are at work and ranking competitors, among others. Integrating a business approach typically is one of many steps in a larger production planning process. A business strategy starts with an overall vision. From the vision, a mission statement for the industry is constructed, regularly the shorter and more accurate the better. A mission guides to specific objectives the business will accomplish to complete its mission and that in turn guides to approach to attain goals. Specific plans are regularly then developed to support the business plan. (Coate, Patricia ,2007) Corporate strategy It is verifying the greatest plan to be competitive in the market. It assists to classifies, evaluates, and clarifies the main issues  facing productions to deliver insights corporations can apply to develop performance and achieve a competitive advantage. It is focused with the overall principle and scale of the business to meet stakeholder outlooks. This is an essential level since it is seriously influenced by investors in the production and performs to lead strategic decision-making throughout the business. Corporate strategy is frequently stated openly in an operation statement. The associations have a vision and a plan for accomplishing that vision. They apply that strategy through everything they accomplish. These great associations are able to make and capture value and situation themselves for better value. (Businessdictionary,2009) 2.1 Business unit strategy Strategic business unit (SBU) is focused more with how an industry competes profitably in an exacting marketplace. It focuses strategic decisions about option of goods, meeting wants of clients, gaining benefit over rivals, developing or making new opportunities. It is known as a business unit within the overall corporate identify which is distinguishable from other business because it serves a defined external market where management can conduct strategic planning in relation to products and markets. (Wikipedia ,2010) The unique small business unit advantages that a firm insistently promotes in a constant manner. When organizations become truly large, they are greatest thought of as being collected of a number of productions. These organizational units are large enough and standardized enough to exercise organize over most strategic issues influencing their performance. They are controlled as self contained planning units for which distinct business strategies can be enlarged. A strategic business unit can include an entire organization, or can basically be a smaller division of an organization set up to execute a specific job. The SBU has its own business approach, goals and rivals and these will frequently be dissimilar from those of the parent organization. (Wikipedia ,2010) Operational strategy It is focused with how each division of the business is managed to bring the company and business unit level strategic way. It concerns on problems of resources, progressions, and groups. The operating strategy intends to close the strategic gap between business strategy and accomplishment. It transforms the strategic objectives into obviously described achievement aims and aligns the implementation process to the value intention. The operating strategy consists of several parts starting with the operating business form as the basis for development, function, and technical and human performance style. An operating business form is the associations crucial logic for constantly accomplishing its principle goals. The desired outcome is to have a tactical to carry out the operating strategic plan. (Tmginconline ,2009) A number of the key essentials comprise classify required decisions and correlated issues for business process such as key production processes, managing approaches. Additionally, it gives creative ideas for operating problems and to make new value opportunities. It is a model to close business development gaps and to understand business value. It can be described as the business development direction based on the general vision. For example, key decisions and leading values for key business processes and managing approaches. (Tmginconline ,2009) 2.3 Olympia College Olympia College was established to meet the rising require for private top education in the country and is an associate of the well-known Raffles Education Group. There are choices of analysis of the strategic plan process within Olympia College. The operational strategy shows that direction into generating strategic competitive advantage in the development. Therefore, they can get a new system to structure their business functions and make sure the successful enlargement of their business in the competitive market. (Olympia ,2010) Strategic planning is a long range planning procedure that helps in setting the direction of Olympic College. The strategic plan originates from the colleges mission and strategic vision and gives detailed actionable strategies for moving towards planned outcomes. Moreover, they have to help student improvement toward objective completion. It is more purposeful and successful in their efforts to bring education at a distance, finalize and realize a long range distance education plan. (Olympia ,2010) However, they have to exploit community entrance to Olympic College, particularly for enlarge and apply an on-going enrollment management structure that informs instructional plans, student support services, and facilities planning. They are concerning attention on learning and to assist students, ability, personnel, and administrators perceive themselves as a society of beginners, encourage a college wide culture of measurement that embraces the consideration of learning outcomes and encourages the study of teaching and learning. (Olympia ,2010) 2.4 Padini Holdings Berhad Padini sells ladies shoes and accessories, childrens clothes, maternity wear and accessories through different subsidiaries. They can apply the business unit strategy to formulate and execute the plans that will give a competitively greater fit the situation and accomplish the organizational objectives. However, it can assist Padini to emphasize attention on a particular regional market or consumer group. The long term plan of Padini also wants to do the interior and exterior review to strengthen the situation in the global market. ( Padini, 2010) It shows a fashion viewpoint of each will covers a complete range of goods intended at a targeted customer. The corporation will carry on upgrading the image of its goods while emphasizing value and standard. It is successful grip in the productive but competitive womens footwear market. There are strategies to strengthen its dominant situation with enhanced production lines and increased competence. Having successfully impressed its brand names into the perception of Malaysian consumers, Padini is moving to turn its different labels into regionally familiar fashion leaders. It aims to fulfill the potential of the export market, particularly in the Asian region, and will also step up in foreign country marketing for its goods. ( Padini, 2010) 2.5 Dell INC. Dell Inc. is the top retailer of computer systems in the market. Dell sells desktop personal computers, notebook computers, network servers, and a diversity of computer software. They can apply the corporate strategy as a direction in which its production operations work together to get particular objectives. They implement that strategy for accomplishing their vision to build up a strong communication suppliers and customers relationships in the future. It helps Dell to find out the best strategy to be competitive in the marketplace. Thus, it will guide them to improve the work performance and gain a competitive advantage. (Dell, 2010) Dells objective is to generate loyal clients by providing better experience at a great value. They are devoted to direct relationships, giving best goods with standard based technology outperforming the rivalry with value and an advanced client experience. Dell is the association which is recognized worldwide for its approach of direct selling to the customers and business customers due to which it has obtained greater profits and has grabbed large market share from its rivals. As the business develops with the period of time it is largely enterprise strategy is becoming stronger, complicated and established. (Dell, 2010) Conclusion Nowadays, competitive market a strategy that assures a constant approach to offering the goods or services in a system that will outperform the competition is significant. However, in performance with defining the marketing strategy associations should also have a well defined method for the day to day progression of executing it. A cost leadership strategy is based on the idea that the associations can manufacture and market a high quality goods or services at a lower cost than their rivals. These low costs must transform to profit margins that are higher than the manufacturing average. Some of the circumstances that must exist to support a cost leadership strategy comprise an on-going accessibility of working capital, excellent process engineering abilities, and close management of work, goods designed for easiness of manufacturing and low cost distribution. (Emerald Insight Staff ,1993) It is important to know the market segment as described by the viewpoint characteristics associations have chosen as the objective for their offering. It is based on the criticality of the prospects require, their approach about alteration, the importance of the benefits, barriers that exist to integrating the offering into daily procedure and the reliability of the offering. The prospective for market penetration involves whether they are selling to past clients or a new outlook, how aware the forecasts are of what they are presenting, rivalry, growth rate of the manufacturing and demographics. The prospects willingness to give for product value is established by their understanding of competitive pricing, their capability to give and their want for characteristics such as value, stability and dependability, ease of utilize, consistency and steadiness. (Coate, Patricia ,2007)

Edward Snowden Essay

On June 6, 2013 The Guardian newspaper printed a story alleging that the National Security Agency (NSA) was collecting telephone records of millions of Verizon customers in a top secret government sanctioned program. This would be just the first glimpse at the many disturbing actions revealed by a man named Edward Snowden, a former Central Intelligence Agency (CIA) employee and NSA contractor who used his computer prowess and security clearance to collect information about how the United States government has been monitoring its own citizens. Mr. Snowden’s actions have prompted the government to file criminal charges against him including theft of government property and espionage. This situation raises serious questions about the legality and ethicality of government surveillance programs as well as security of personal information. There has always been a debate over the trade-off between privacy and security, and this is a perfect example of that discussion. This is an issue that affects anyone who utilizes the technological advancements of today, regardless of the criminality (or lack thereof) of their actions. To better understand this issue we must first take a look at the laws that govern surveillance and the laws that protects our individual freedom from unwarranted surveillance. Two of the most important documents that focus on these issues are the Fourth Amendment to the US Constitution, which protects Americans against unwarranted surveillance, and the Electronic Communications Privacy Act, which was instituted in 1986 as an update to the law governing government wiretapping programs. Since the issue at hand regards government surveillance in general and the Fourth Amendment was written to protect Americans from this act, it is worth quoting in full: The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to  be searched, and the persons or things to be seized. According to Jackson Lears (2013), the Board of Governors Professor of History at Rutgers University and Editor in Chief of the Raritan Quarterly Review, this Amendment was â€Å"written by men who had rejected imperial power and were determined to prevent its reassertion in their new nation†¦Nothing could more flagrantly violate those requirements than the NSA dragnet† (p. 4). Although our Constitution was written almost 230 years ago, and the men who wrote this document could not have possibly foreseen the technological advancements that would be made in that time (i.e. the telephone, nuclear weapons or the Internet), they were witness to the abuse of government power and tried to institute broad principles to mitigate the possibility of their new government becoming corrupt in that way. The problem our country faces, however, is that in order to regulate this type of behavior it must first be known, which until Edward Snowden appeared had only been considered speculative, and then addressed (Richards, 2013, p. 1934). The government has made attempts, however feeble, at implementing additional laws to prevent this type of abuse of power in the past, but has not kept up with the times when it comes to updating these safeguards. The Supreme Court ruled in 1928 that warrantless wiretapping was not illegal, but that ruling was overturned in 1967 and it was not until 1968 that Congress passed legislation governing wiretapping. In the same fashion, the Electronic Communications Privacy Act was passed in 1986 as an amendment to the Wiretap Act, but has not been updated in the nearly 30 years since it was enacted (Freiwald & Mà ©tille, 2013, p. 1291). The only two times Congress has clarified what may or not be done in conjunction with the Electronic Communications Privacy Act was in 1994 with the passing of the Communications Assistance for Law Enforcement Act and the Patriot Act (passed in 2001 only 6 weeks after the attacks on September 11), which both â€Å"further eased the restrictions on law enforcement surveillance† (Freiwald & Mà ©tille, 2013, p. 1292) and â€Å"ensured[d] that providers of telecommunications services maintained the accessibility of their systems to wiretapping (Freiwald & Mà ©tille, 2013, p. 1293). Friewald and Mà ©tille (2013) also explain that â€Å"surveillance that proceeds outside the bounds of the ECPA (and related statutes), either by virtue of not being historically covered, or by  virtue of being too new to be included, can proceed without any judicial review, so long as a court has not yet held that the Fourth Amendment requires regulation (p. 1295-1296). The question we must ask is whether or not this type of surveillance is necessarily dangerous or if it is necessary to protect our country and national security. According to Neil Richards (2013), â€Å"First, surveillance is harmful because it can chill the exercise of our civil liberties†¦Second, we must recognize that secret surveillance is illegitimate and prohibit the creation of any domestic-surveillance programs whose existence is secret†¦Third, we should recognize that total surveillance is illegitimate and reject the idea that it is acceptable for the government to record all Internet activity without authorization† (p. 1935-1936). The first idea that Richards raises deal with our civil liberties such as freedom of speech. When people are constantly under the fear of government surveillance, they may be less likely to speak their mind when they disagree with public policy because they may fear retaliation or retribution for their dissent. The second point of secret surveillance deals with the idea of accountability for those who are performing the surveillance. If a blank check is written by Congress for surveillance with no oversight as to what surveillance is being performed, then there can be no guarantee that the people performing the surveillance are not violating our personal privacy. If the government wants it’s people to trust them, then they should be comfortable with the idea of â€Å"trust but verify†. Finally, the idea of total surveillance is the most concrete example of the violation of the Fourth Amendment which requires probably cause as a basis for any intrusive action by the government. I am not against the idea of surveillance, especially in the dangerous world we live in, but at the same time we must find a balance and understand our limits. In order to preserve our individual freedoms we must be willing to accept a certain level of insecurity and a certain level of personal responsibility. The level of personal responsibility we must accept is to be willing, and able, to defend ourselves without relying on the government to do it for us all the time. One example of this is the attacks of  September 11, 2001 where 4 planes were hijacked and used as weapons. Out of these 4 planes, only the passengers of one, United flight 93, were willing to stand up for themselves against the hijackers. If the hijackers knew that the passengers on each and every plane would have acted with the bravery and heroism of those on the United flight, I doubt they would have hijacked any of them. As far as accepting a certain level of insecurity goes, that is just a part of life; there is no way we can prevent every horrible thing from happening. I understand the human desire to prevent bad things from happening, but what cost are we willing to pay for it? If we want to prevent car accidents that occur from deer running into the road, does that mean we should kill all the deer? In the words of Benjamin Franklin, one of our Founding Fathers and signatories of our Constitution, â€Å"They who can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.† References Lears, J. (2013). EDITOR’S NOTE. Raritan, 33(1), 1-6. Retrieved from EBSCOhost. Richards, N. M. (2013). THE DANGERS OF SURVEILLANCE. Harvard Law Review, 126(7), 1934-1965. Retrieved from EBSCOhost. Freiwald, S., & Mà ©tille, S. (2013). REFORMING SURVEILLANCE LAW: THE SWISS MODEL. Berkeley Technology Law Journal, 28(2), 1261-1332. Retrieved from EBSCOhost.

Things That Go Bump In the Night Why They Are Scary

Werewolves are creatures that we find in many different cultures around the world. The most classically known origin story for the beasts comes from Ovid’s Metamorphoses. In it’s first book, Jupiter goes to Earth to observe humans after hearing of their evil nature. He reveals himself to the Arcadians who immediately start worshipping, all except their king, Lycaon. He does not believe the god’s immortality and seeks to put it to the test. Lycaon kills a messenger from another city and cooks him with the intent to force cannibalism on the god. Jupiter immediately sees through this attempt at trickery and casts a curse upon Lycaon, dooming him to change into the form of a wolf. The Metamorphoses details the characteristics of Lycaon’s transformation from human to wolf, His arms descend, his shoulders sink away, To multiply his legs for chase of prey. He grows a wolf, his hoariness remains, And the same rage in other members reigns. His eyes still sparkle in a narrwer space: His jaws retain the grin, and violence of his face† (Ovid). This story gives us the origin of the lycanthrope, lykos, similar to Lycaon, meaning wolf and andthrÃ… pos meaning man. Later in the Metamorphoses, there are accounts of men that roam the woods in the form of wolves. The theme of lycanthropy as punishment for cannibalism is also present in the Native American culture, where they are known as Windigos. These creatures originally were human but due to cannibalism, they become an ice monster, withShow MoreRelatedFacing Fears of Spiders776 Words   |  4 PagesLisa Learning Experience Paper Psychology 103 Facing fear can be very scary, it is a basic survival mechanism occurring in response to a specific stimulus, such as pain or the threat of danger. Fear is an emotional response to a perceived threat. Fears can be a specific phobia, or a social phobia, such as an intense, paralyzing fear of something that perhaps should be feared, but the fear is excessive and unreasonable. People need to come in contact with there fears, and recognize that theRead MoreThe Movie Of The Conjuring1433 Words   |  6 Pagesmysterious person in search. In the movie, there is a new family of seven, five daughters and their pet dog that moves into an unfrequented farmhouse which took place in the 70s. Strange things have been happening to the house as well with the family, they call investigators to look at the house to find out why weird things have been happening. The reason for the dark presence, appearance in the house is because someone had hung themselves at the house so unfortunately the house is haunted without theRead MoreGuns Dont Kill People, Criminals Do Essay1273 Words   |  6 PagesGuns Dont Kill People - Criminals Do      Ã‚   Its late at night, and youre home all alone.   You double checked to make sure all of the doors were locked and made sure all of the windows were closed. Its been a quiet night, but for some odd reason you cannot sleep.   During your restless night, you hear a bump in the kitchen.   At first you dismiss it as the wind.   But there it is again, and its louder this time.   Youre scared, your pulse is racing and you cannot think of what toRead MoreShort Story1415 Words   |  6 Pagesyears. Again, the stranger gets know reply, ‘We don’t have too, just go for a walk.’ ‘No’ Adel snap back as the person as if it was an insult. He used to go for walks every night. He didn’t care where he was going. Adel was expecting another poor comment it seen the man had left. At least I have time to think without people distracting me. All Adalbert did now was think. He never left the house, only for food. Sometimes he would go to the soccer fields and just watch people interact from afar. HeRead MoreAnalysis Of The Movie The Night Rashida 1756 Words   |  8 Pagesnight, but now that Tucker was camped out at their table Denny was going to have no chance. * Next morning Denny was up early. He considered it a miracle he hadn’t gotten drunk last night, especially being at The Wild Bull, but he wasn’t so sure he’d be able to accomplish the same feat today. And what had happened last night was adding to his stress because he’d been unable to learn from Brig, who talked to Rufus Tucker all night, what he knew about the night Rashida was killed. And who was thisRead MoreAnalysis Of Prometheus And Frankenstein By Mary Shelley Essay1996 Words   |  8 PagesWhat goes bump in the night does not always scares us so much as the world around us. The modern world has a lot to do with the monster that we create to help us understand the world better. Rather than being blunt and saying what scares us, we as people create monsters to give a face of our internal fears. The faces we give the monsters are not always the faces of what scares us as people. We mix imagination with reality to create this monsters that scare us. Ye t we can’t seem to get enough of monster’sRead MoreUnbroken Dialectical Journals Essay1858 Words   |  8 Pages then rising, faint again, then high, beckoning whistles, then gone. The sound of it brought goose bumps. Lost in longing, Louie imagined himself on a train, rolling into country he couldn’t see, growing smaller and more distant until he disappeared.† Pg 25- â€Å"For several strides he hesitated. Then he saw the last curve ahead, and the sight slapped him awake. He opened up as fast as he could go.† Pg 46- â€Å"At Hickam Field, soldiers were washing a car. On hula lane, a family was dressingRead MoreAnalysis Of Ghouls, Ghosts, And Group Processes1765 Words   |  8 PagesGhouls, Ghosts, and Group Processes: How Viewing Horror Films Affects Cohesion Sometimes things go bump in the night. Fear is a distressing emotion, one that arouses the body to fight or flee, and is not seen as the harbinger of friendship. And yet, viewing horror films with others has been a social activity for over a century. The aim of this study is to investigate how viewing horror films with others, therefor sharing the experience of fear, impacts one’s relation and identification with othersRead More Full Tilt Essay3527 Words   |  15 Pagesand their two friends Maggie and her boyfriend, Russ go to an amusement park together, called Darian Lake. They are clueless when they arrive as to how this event will change them forever. At the park, they ride on various rides. One of the rides was different from all of the others. It was the Kamikaze. It was a roller coaster, brand new to the park. As Blake got in line for the ride, his friends were right beside him. They were all excited to go on the new ride, but Blake was terrified. It remindedRead Mor e Salvation Lies Within You Essay4299 Words   |  18 Pagesdwell on the burdens which life threw her way. Her mother had died, saving Veazey’s life from an apartment fire when Veazey was only five; her life would never be the same. From that night onward, she spent most of her life jumping from one foster home to another. But that was not the reason. Almost every night she would suffer through these strange dreams. Psychologists that the social workers provided for her claimed her nightmares of catastrophe were obvious signs of post-traumatic stress syndrome

Biography of Edward R. Murrow, Broadcast News Pioneer

Edward R. Murrow was an American journalist and broadcaster who became widely known as an authoritative voice reporting the news and providing intelligent insights. His radio broadcasts from London during World War II brought the war home to America, and his pioneering television career, especially during the McCarthy Era, established his reputation as a trusted source of news. Murrow has been widely credited with establishing high standards for broadcast journalism. Before ultimately leaving his position as a television journalist after repeated clashes with network executives, he criticized the broadcasting industry for not taking full advantage of televisions potential to inform the public. Fast Facts: Edward R. Murrow Full Name: Edward  Egbert Roscoe  MurrowKnown For: One of the most highly respected journalists of the 20th century, he set the standard for broadcasting the news, starting with his dramatic reports from wartime London through the beginning of the television eraBorn: April 25, 1908 near Greensboro, North CarolinaDied: April 27, 1965 in Pawling, New YorkParents: Roscoe Conklin Murrow and Ethel F. MurrowSpouse: Janet Huntington BrewsterChildren: Casey MurrowEducation: Washington State UniversityMemorable Quotation: We are not descended from fearful men... Early Life and Career Edward R. Murrow was born near Greensboro, North Carolina, on April 25, 1908. The family moved to the Pacific Northwest in 1913, and Murrow went on to attend Washington State University while working summers in lumber camps in Washington state. Edward R. Murrow, his wife, Janet, and son, Casey, as they returned from abroad on the S.S. United States. Bettmann / Getty Images In 1935, after working in the education field, he joined the Columbia Broadcasting System, one of the nations leading radio networks. At the time, radio networks would fill out their schedules by airing talks by academic and experts in various fields, and cultural events such as classical music concerts. Murrows job was to seek out suitable people to appear on the radio. The work was interesting, and became even more so when, in 1937, CBS dispatched Murrow to London to find talent in England and across Europe. Wartime Reporting From London In 1938, when Hitler began moving toward war by annexing Austria to Germany, Murrow found himself becoming a reporter. He traveled to Austria in time to see Nazi soldiers enter Vienna. His eyewitness account appeared on the air in America, and he became known as an authority on the unfolding events in Europe. Murrows war coverage became legendary in 1940, when he reported on the radio as he watched aerial battles over London during the Battle of Britain. Americans in their living rooms and kitchens listened attentively to Murrows dramatic reports of London being bombed. When America entered the war, Murrow was perfectly situated to report on the military buildup in Britain. He reported from airfields as American bombers began to arrive, and he even flew along on bombing missions so he could describe the action to the radio audience in America. Up until that time, news presented on the radio had been something of a novelty. Announcers who typically performed other tasks, such as playing records, would also read news reports on the air. Some notable events, such as the airship Hindenburg crashing and burning while attempting to land, had been carried live on the air. But the announcers who described the events were typically not career journalists. CBS correspondent Edward R. Murrow at his typewriter in London during World War II.   Bettmann / Getty Images Murrow changed the nature of broadcast news. Besides reporting on major events, Murrow set up a CBS bureau in London and recruited young men who would become the networks star crew of war correspondents. Eric Sevareid, Charles Collingwood, Howard K. Smith, and Richard Hottelet were among the correspondents who became familiar names to millions of Americans following the war in Europe over the radio. When network executives complained to him that some of the correspondents did not have great voices for radio, Murrow said they were hired as reporters first, not announcers. Throughout the war in Europe the group who became known as The Murrow Boys reported extensively. Following the D-Day invasion CBS radio reporters traveled with American troops as they advanced across Europe, and listeners back home were able to hear firsthand reports of combat as well as interviews with participants in recently concluded battles. At the end of the war, one of Murrows most memorable broadcasts was when he became one of the first journalists to enter the Nazi concentration camp at Buchenwald. He described to his shocked radio audience the piles of bodies he witnessed and he detailed to the American public how the camp had been used as a factory of death. Murrow was criticized for the shocking nature of his report but he refused to apologize for it, stating that the public needed to know of the horrors of the Nazi death camps. Television Pioneer Following World War II, Murrow returned to New York City, where he continued to work for CBS. At first he served as a vice president for network news, but he hated being an administrator and wanted to get back on the air. He returned to broadcasting the news on radio, with a nightly program titled Edward R. Murrow With the News. circa 1953: American broadcast journalist Edward R. Murrow (C) sits in a trench with a microphone in his hand, interviewing an African-American US Marine during the Korean War for his CBS television show See It Now, Korea. The company was holding a ridge on the Korean Front.   Hulton Archive / Getty Images In 1949, Murrow, one of the biggest names on radio, made a successful move to the emerging new medium of television. His reporting style and gift for insightful commentary was quickly adapted for the camera and his work during the 1950s would set a standard for news broadcasting. A weekly program hosted by Murrow on radio, Hear It Now, moved to television as See It Now. The program essentially created the genre of in-depth television reporting, and Murrow became a familiar and trusted presence in American living rooms. Murrow and McCarthy On March 9, 1954, an episode of See It Now became historic as Murrow took on the powerful and bullying senator from Wisconsin, Joseph McCarthy. Showing clips of McCarthy as he made baseless accusations about supposed communists, Murrow exposed McCarthys tactics and essentially exposed the bombastic senator as a fraud conducting pointless witch hunts. Murrow concluded the broadcast with a commentary that resonated deeply. He condemned McCarthys behavior, and then continued: We must not confuse dissent with disloyalty. We must remember always that accusation is not proof and that conviction depends upon evidence and due process of law. We will not walk in fear, one of another. We will not be driven by fear into an age of unreason if we dig deep in our history and our doctrine, and remember that we are not descended from fearful men, not from men who feared to write, to speak, to associate and to defend causes that were for the moment unpopular. This is no time for men who oppose Senator McCarthy’s methods to keep silent, nor for those who approve. We can deny our heritage and our history but we cannot escape responsibility for the result. The broadcast was viewed by a vast audience and was widely praised. And it no doubt helped to turn public opinion against McCarthy and led to his eventual downfall. Senator Joseph R. McCarthy, appearing on a television screen during his filmed reply to Columbia Broadcasting System newscaster Edward R. Murrow, tells a coast to coast audience (April 6th), that Murrow as far back as twenty years ago, was engaged in propaganda for Communist causes. The Wisconsin Republican was answering Murrows anti-McCarthy Program of March 9th. McCarthy called Murrow--a symbol--the leader and the cleverest of the jackal pack which is always found at the throat of anyone who dares to expose Communists and traitors. Murrow labeled the Senators attack as a typical tactic of attempting to tie up to Communism, anyone who disagrees with him.   Bettmann  / Getty Images Disillusionment With Broadcasting Murrow continued working for CBS, and his See It Now program remained on the air until 1958. Though he was a major presence in the broadcasting business, he had become disillusioned with television in general. During the run of See It Now he had often clashed with his bosses at CBS, and he believed network executives across the industry were squandering the opportunity to inform and educate the public. In October 1958, he gave a speech to a group of network executives and broadcasters gathered in Chicago in which he laid out his criticisms of the medium. He argued that the public was reasonable and mature and could handle controversial material as long as it was presented fairly and responsibly. Before leaving CBS, Murrow participated in a documentary, Harvest of Shame, which detailed the plight of migrant farm workers. The program, which aired on the day after Thanksgiving in 1960, was controversial and focused attention on the issue of poverty in America. Kennedy Administration President Kennedy speaks to a group of newscasters, thanking them for making their facilities available during the recent Cuban missile crisis. Broadcaster and United States Information Agency director Edward Murrow stands to his side. Bettmann / Getty Images In 1961, Murrow left broadcasting and took a job in the new administration of John F. Kennedy, as director of the U.S. Information Agency. The job shaping Americas image abroad during the Cold War was considered important, and Murrow took it seriously. He was praised for restoring the morale and prestige of the agency, which had been tarnished during the McCarthy Era. But he often felt conflicted about his role as government propagandist as opposed to independent journalist. Death and Legacy A heavy smoker, often depicted on television with a cigarette in his hand, Murrow began to suffer severe health problems which caused him to resign from the government in 1963. Diagnosed with lung cancer, he had a lung removed and was in and out of hospitals until his death on April 27, 1965. Murrows death was front-page news, and tributes poured in from President Lyndon Johnson and other political figures. Many broadcast journalists have pointed to him as an inspiration. The industry group Murrow addressed in 1958 with his critique of the broadcasting industry later established the Edward R. Murrow Awards for excellence in broadcast journalism. Sources: Edward R. Murrow, Broadcaster and Ex-Chief of U.S.I.A., Dies. New York Times, 28 April, 1965. p. 1.Edward Roscoe Murrow. Encyclopedia of World Biography, 2nd ed., vol. 11, Gale, 2004, pp. 265-266. Gale Virtual Reference Library.Goodbody, Joan T. Murrow, Edward Roscoe. The Scribner Encyclopedia of American Lives, Thematic Series: The 1960s, edited by William L. ONeill and Kenneth T. Jackson, vol. 2, Charles Scribners Sons, 2003, pp. 108-110. Gale Virtual Reference Library.Murrow, Edward R. Television in American Society Reference Library, edited by Laurie Collier Hillstrom and Allison McNeill, vol. 3: Primary Sources, UXL, 2007, pp. 49-63. Gale Virtual Reference Library.